Burger time for Medvedev:
What I found intriguing is the blatant product placement:
Normally, I wouldn’t have paid too much attention to that if it weren’t for the post I wrote just before seeing this. Read it here. Excerpt from the post:
The famous producer of soft drinks Coca-Cola will sell kvass under the trademark “Krushka & Bochka” (Mug & Barrel) , which is produced in Russian factories, in the U.S. , according Bigness.ru.
The start of sales of the famous Russian drink is timed to the visit of Dmitry Medvedev to the country . Kvass will be sold in plastic bottles of 0,5 liters. The new product can be purchased later this month in stores Whole Foods Market in New York. A bottle of the drink will cost about 2.5 dollars. Coca-Cola began production of kvass in Russia in 2008.
Today, Coca-Cola produces 500 brands of carbonated and still beverages, including Diet Coke, Fanta, Sprite, Coca-Cola Zero, Vitaminwater, Powerade, Minute Maid and Georgia Coffee.
Or from the Coca-Cola company themselves, it sounds like this:
NEW YORK, June 24, 2010 – Kvass has been a Russian staple of refreshment for centuries, enjoyed by generations of Russians across the country. Russian poet and novelist Alexander Pushkin describes how Russians believed they needed Kvass like the air for living. This unique taste lands on the shores of America this month when Coca-Cola North America launches Krushka & Bochka Kvass in the New York City area.
Opening a bottle of Kvass releases a fragrant bouquet reminiscent of freshly baked bread cooling on a windowsill. Malty with a sweet finish and light sparkle, Kvass is truly a thirst quencher like no other. Based on a traditional Russian recipe, Coca-Cola created and launched Krushka & Bochka Kvass in Russia in 2008. Since that time, Krushka & Bochka Kvass has become one of Russia’s best-selling brands in the fast-moving non-alcoholic fermented beverage category.
Amazing coincidence, isn’t it?
But wait, how did Nestea, the iced tea beverage from Nestlé, get there? Somebody in marketing didn’t pay attention, ey? Unlikely, the answer is: Beverage Partners Worldwide (BPW) which Wikipedia describes:
Beverage Partners Worldwide (BPW) is the name of the joint venture partnership between The Coca-Cola Company and Nestlé, created in 2001 as the successor to Coca-Cola and Nestle Refreshments (CCNR) founded in 1991. Coca-Cola and Nestlé hold equal parts in the joint venture.
In late 2006, the two companies announced that their joint venture is focussed on producing and selling drinks based on black tea and green tea like Nestea and Enviga.
The iced tea brand, Nestea, while owned by Nestle, is controlled in most global markets by BPW. BPW operates in more than 40 countries, marketing Nestea as well as other ready-to-drink chilled teas. Nestea currently trails well behind competitors, notably Lipton and Snapple, in most developed markets. In 2007 BPW lost the right to managed RTD flavoured milks and chilled coffees, including several Nescafe spin-offs. Coca-Cola subsequently agreed a separate joint venture with Illy Coffee to market RTD coffees
Is it safe? Sure, it’s safe!